Brand Marketing
Brand Marketing
previous logo
Situated in the San Francisco Bay, lies Monarch Bay Golf Club. As golf becomes increasingly popular, it was time for a rebrand that reflects the serenity and modernity of the Silicon Valley golf scene.
Designed by John Harbottle in 2001, Monarch Bay Golf Club’s 18-hole course is situated in San Leandro, California.
Monarch Bay desired a brand package, encompassing a new logo and color palette. The design challenge was to preserve existing branding, while giving it a refresh. I kept the two main colors, as requested, and updated the previous font to a similar serif. The logo is inspired by Toptracer, a popular tracking tool at driving ranges, the letter “M,” and a monarch butterfly taking off.
