Campaign & Events
Campaign & Events
Google’s brand activation highlighted YouTube Shorts Drive-Thru at Vidcon. Limited-edition, custom Creator Snacks and a 40-foot MrBeast gumball machine, fans found unbelievable surprises sprinkled around every corner of the experience.
Asset Creation
Created templates for Creator Cards and ordering system using the initial design file and low-fidelity wireframes from the lead graphic designer.
Implemented the creative director’s overall brand guidelines, including fonts, images, shapes, and color palette.
Design Considerations, Creative Direction, Specification Management
Modify graphic elements like layouts, character limits, and interface design to accommodate content/copy length variations.
Review color proofs with the team to ensure quality prints and registration.
Outcome
Engagement from creators and viewers: 7,000 visitors. 184MM total views. 13MM likes.
Role Freelance Production Designer
Lead Time 6 weeks
Key Partners Print vendor, Graphic Designers, Creative Director